Fresh Range

Branding, stationary design, style guide. Completed by Todd Anderson Design.

Fresh Range is a passionately South African online food and kitchen product delivery service – purchase options range from organic pork and coconut oil, to aprons and serving platters.

A non-corporate, eye-catching and fun brand and identity that stayed true to the local artisan produce, was requested. A single letter based icon was created and complimented by a simple wordmark. Split colour use in the type was intentional to bring highlight to the word ‘fresh’.

TODD ANDERSON
Branding and packaging design specialist / Creative Director
info@toddandersondesign.com

©2021 Todd Anderson. All rights reserved.